This article was originally published by Sid Banerjee, Chief Strategy Officer and Co-Founder, in the Huffington Post.
It’s been nearly one year since Pokemon Go launched, and the headlines are still rolling in. Whether you’re sick of hearing about the 90’s inspired mobile game or you’re out there catching ‘em all, it’s the most widely used and talked about the application of augmented reality (AR) to date. Pokemon Go has made it easier to explain AR and virtual reality (VR) to the masses, but it’s also made it difficult to position these technologies as the truly powerful tools that they are. While Snapchat’s AR lenses are widely used and Facebook’s new VR chat environment is considered cutting edge, there’s so much more to AR and VR than providing a “cool factor” for consumers to play around with.
In the coming years, AR and VR experiences will redefine how consumers interact and engage with each other. We’ve seen similar shifts happen before (take the introduction of social media, for example), and it’s important that brands stay on top of these trends so that they can speak to customers wherever they are. Brands need to look beyond the flashy superimposed cartoon characters to leverage AR and VR for what matters most: immersive and memorable experiences. The ROI for businesses who adopt early could be huge.
So forget everything you think you know about AR and VR. So, how should companies start leveraging this increasingly popular technology to transform customer experiences? Sid answers that and more in this Huffington Post article.