Let’s cover the basics of our Engagor social media management tool: how to set up a topic in Engagor. Getting this right, will enable you to monitor everything said about your brand, competitors or even your industry throughout the social web.
Once you’ve set up a topic, Engagor starts gathering mentions and processing analytics based on those mentions. Create projects to group topics together and easily access comparative analytics.
There are two dimensions to creating a topic:
1. setting up a keyword search
2. connecting your social profiles (Twitter, Facebook, YouTube, LinkedIn, …)
First on your to do-list: the keyword search. You can make this as easy or as complex as you want. Make sure each topic has at least one keyword attached to it.
Go to Setting > Topics and click keyword search.
1. Enter your keyword(s) first. If your brand name consists of several words, put them between quotation marks. This way you indicate that you want to monitor that exact combination of words.
2. You can restrict your keyword search to specific countries or languages. Just add these conditions by clicking the + sign.
These are just the basics. If you want to learn about this in more detail, check out our support article.
Connecting your social profiles is the next step. By doing this, you make sure that Engagor monitors all activity surrounding that social profile. Every post (tweet, check-in, like, reply, …) will come into Engagor. All interesting analytics (follower growth, top post, etc.) will appear in your Engagor Insights.
With regard to your own brand’s social profiles: you can manage all of them from within Engagor: post new messages, reply, like, delete and all other possible actions.
For further details on how to add social profiles to your own account, have a look at our support article.
If you have any questions about how to set up topics and projects, we are here to help you!