The importance of social customer service can no longer be neglected. Offering poor social customer service can have dramatic consequences for customer loyalty and customer satisfaction.
Social media is increasingly the preferred means for customers to reach out to brands with questions or complaints. Social customer service done right has numerous advantages in terms of cost-efficiency and customer satisfaction to foster continuous business growth.
Fortunately, many companies have started to recognize the power of social customer service. Social media presents a world of opportunities for businesses, but only those who understand how to manage it and invest in the proper resources will bear the fruits. Having a social customer service program and a strong strategy in place is key to achieve success.
Make sure your company recognizes the importance of a social customer service program. Download our infographic on the top social customer service statistics to share within your organization and prove the value of delivering social customer service.
Sofie De Beule is Content Marketing Specialist at Clarabridge. She helps establish Clarabridge as a thought leader for Social Customer Service and Customer Experience. Sofie’s an Engagor expert, Clarabridge’s best-in-class social customer service solution, inspiring brands on how to manage and get their social customer service program off the ground. Sofie holds a bachelor’s degree in Public Relations & International Marketing from Artevelde University College Ghent. Read more from Sofie on Twitter @sofiedbeule.